Implementation guide: Airtable for product operations

Every year, thousands and thousands of new products are introduced to the market—and many of them miss the mark. Three big reasons products fail to live up to expectations? Inaccessible customer insights, misaligned strategy, and poor execution.

And that's exactly where Airtable can help.

From centralizing product feedback to measuring and evaluating results, there are a slew of operational subprocesses, tasks, and actions that guide the product development lifecycle. 

Ultimately, the success of a product depends on whether the teams responsible for these tasks are aligned. As shown in the graphic below, the product development lifecycle can be broken into six distinct stages:

In this step-by-step implementation guide, we’ll share best practices from leading product organizations for leveraging Airtable to streamline and unify operations across each of these six stages.

Product teams use Airtable to take products from concept through market release to stay agile and keep their customers front and center at every stage of the product development lifecycle.

When you have a single source of truth in Airtable, you can keep all functions aligned and working as one team—so you can turn insights into user-centric products that customers love.

Explore Airtable for product operations

Stage 1

Collect feedback

Stage 2

Align on objectives

Stage 1

Collect feedback

Stage 2

Align on objectives

Stage 3

Prioritize roadmap

Stage 4

Build and deliver

Stage 3

Prioritize roadmap

Stage 4

Build and deliver

Stage 5

Manage launches

Stage 6

Measure and improve

Stage 5

Manage launches

Stage 6

Measure and improve

Terms & Templates

Throughout these guides, we’ll reference two Airtable templates—a team-level base and an org-level base—as well as some typical product operations terminology. Get up to speed on both here.

Want to get oriented on the basics of Airtable? Get a crash course here.


About the author

AirtableOur mission is to democratize software creation by giving everyone the power to create—and not just use—the tools they work with every day.

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Guide for product operations

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